Subtlety in marketing
April 2nd, 2009 | Tagged with MarketingToday, I texted my college boyfriend to tell him how terrible I felt about cheating. He replied saying he was so relieved because he had been cheating on me with a girl in his dorm. I was talking about my math exam. FML
On receipt of the above quote, a common response may be “what’s FML?” Absent of any additional information, throw it into Google and the original site comes up. The site Fmylife is a collection of twitter-sized anecdotes, each ending with the acronym FML. I am rather impressed with this instance of viral marketing. It is unobtrusive and actually serves a purpose in conveying the tone of the stories. In this way, it has a great chance of messages being reproduced verbatim. Had the postfix followed the format of many others “Fylife.com - Your everyday life stories” it would not be anywhere near as successful.
