The increasing trend of parents choosing names for their children based on the availability of the .com domain name proves as a useful segue into several important topics: the validity of this practice given the increasing importance of search engines and folksonomy, the impact of technology on cultural development and the inverse relationship between fashion [...]

Such questions of human curiosity (and a muffled personal guffaw given the career choice of one of my close family members) are addressed in the book Freakonomics: A Rogue Economist Explores the Hidden Side of Everything by Steven Levitt and Stephen Dubner.
Frankly, this is one book I wish everyone would read. In a quick and [...]